It is no secret that agricultural and engineering businesses provide the backbone for many services in the UK. From food and crop production to aerospace and motor industries – everything we do day to day relies on the behind the scenes work of manufacturers, skilled labourers and tradesmen, engineers and more.
But, if you plan on starting a business in this overly saturated market – how can you make yourself stand out from the rest? These industries have been around for centuries, and with the development of social media sites – branding has never been more important, no matter whether you consider yourself ‘marketable’ or not. With this in mind, we have put together a few design and marketing tips to boost your business and stand apart from competitors.
Find your niche and target market
First and foremost, as with any start-up brand, you need to find your niche or USP to make you stand out. Then, once you have established this – you need to work out who your target market is. For example, for agricultural businesses will you specialise in organic plant-based products for the millennial vegan consumer? Or, alternatively, will your engineering business solely focus on new eco-housing developments or high rise buildings?
Consolidate a chatty slogan
As with most businesses, a chatty friendly slogan is a great way to make yourself seem recognisable. In most cases in an oversaturated market, you need to think of ways to make yourself seem identifiable and appeals to investors. A chatty slogan that promises reputable service or high quality products means that you are more likely to have people identify with your company and want to use your services.
Choose a brand colour
Some of the world’s most successful companies and households names have chosen brand colours purely based on how the colour elicits feelings in another. For example, the trademarked Cadbury purple makes one think of indulgence, perfect for a chocolate company! This is the same for agricultural and engineering industries, the main colours used in these industries are the primary colours of blues, greens, yellows, and reds. This is because they elicit feelings of passion, calm, nature, and happiness.
With this in mind, once you have chosen a brand colour or hue that stands you out from the crowd, make you get the rest of your vehicles and mechanical fabrications sprayed in this colour too. This consistency will always keep you identifiable to others, and solidify the brand.
If you are looking to get your vehicles and brands wet sprayed, then come to us at HP Hydraulics. Though we specialise in hydraulic repair, our experts provide a range of product finishing services that are both durable and high quality. Our wet paint is suitable for a variety of metal surfaces that are exposed to heat, water and cold temperatures. Plus, there are a range of colours to choose from, so your fabrications will certainly stand out from the rest. To find out more and get a free quotation, contact us today.